A Facebook page and a website do different jobs. Social media is useful for reach and conversation; your website is better suited to structured information, search visibility, lead capture and ownership of the customer journey.
What to focus on
For most growing businesses, the strongest approach is not either/or. Use social media to earn attention and your website to convert that attention into enquiries, bookings, subscriptions or purchases. Keep branding, offers and calls-to-action consistent across both.
Practical next step
Choose one improvement you can implement this week, assign an owner and measure whether it improves enquiries, purchases or another meaningful business outcome.
Need help with your website or online store? Talk to Mmaps Tech about a practical solution for your business.